Spring 2015
NETWORK NEWS
Page 7
IN EUROPE
2008
2011
2013
2014
Creation of a pan-
European IT platform
linking all countries
and enabling crossborder
movements
Launch of
Palletways
Deutschland
GmBH
Launch of new
Italian Hub in Milan
Palletways extends
into Czech Republic
& Slovakia
New Benelux hub opened in
Nijmegen, Holland
Launch of Palletways Austria
Launch of new European
customer service operation in
Madrid
We are eagerly looking forward to more
countries being added to the Palletways
European network which will further
accelerate our growth and profit. The best
thing though is our customers cannot wait
for us to offer them more options. This is a
great position to be in.
Alan Hastings, Managing Director,
Hastings Freight Ltd
"
"And there's no slowing down expansion
Whilst much has been achieved across the pan
European network in the last 12 years, there is
much more to come, starting with a number of new
significant developments in 2014 which will enable
the Group to become the dominant force in the pallet
network sector across Europe.
These include:
• A new increased capacity hub in Germany which
has a key role to play in not only serving domestic
requirements but also the Czech Republic, Slovakia
and Austria.
• The roll out of Palletways Digital Information Hub
across mainland Europe, following its successful
introduction into the UK. The web-based
information hub will eventually optimise the use
of real time data within and between all networks,
greatly enhancing operational efficiencies and the
customer experience on a pan European scale.
• Expansion into new markets in Scandinavia,
Switzerland and Eastern Europe.
One brand, one network
"As Palletways continues to drive further growth
across its pan-European network and expand its
operations into new countries, so the importance of
being seen as one brand and one network becomes
ever important" says Group Commercial Director
Wolfgang Neumman.
He says: "This is critical as brand equals credibility and
reputation thereby supporting our growth ambitions.
Externally, we need to be presented as one business,
the Palletways Group. Of course we will need to take on
board cultural differences but it means we all have to
communicate and behave in a consistent way across our
network so that the customers and prospective members
have an identical and positive experience of the company
- whether they are dealing with us in Madrid, Maastricht,
Milan or Munich. Above all, we must always position the
business as a pan-European provider of express palletised
freight services, regardless of which country we are
operating in. Being global, acting locally, that's the 'creed'
we need to communicate.
"We have just launched a brand and communications guide
as the 'bible' for the Europeanisation of our brand and this
will be a vital tool going forward to integrate our members
into the business. Also in future our PR activity will be
taking a pan-European approach so an announcement,
such as a new hub, will not only be announced in the
country where it is located but also in every other market
served by Palletways."
Concluded Wolfgang:
"These are really exciting
times and the transition to
a truly pan-European brand
positioning will open up
significant opportunities,
particularly with multinational
companies and large
domestic corporates."
Wolfgang Neumman