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CREATING COLLABORATIVE COMMUNICATIONS TOOLS

Over its first five years, the Grand Challenges built a collection of powerful communications vehicles

to more fully engage those already involved in the initiative, and inspire even more people to take up

this important work and enter into and support the social work profession. These vehicles provide

consistent messaging and design to help those involved in all the Grand Challenges networks spread

the word about their crucial work more effectively.

Key communications vehicles include:

• A Communications Collaborative made up of

communications staff at universities and partner

organizations, which meets several times per year

to share resources and ideas related to the work

and promotion of the Grand Challenges.

• The Up! e-newsletter, which came out quarterly

when it debuted in December 2017, and moved to

monthly production in 2020 because the newsletter

needed more space to share all of the exciting news

from across the Grand Challenges.

• An engaging website with everything one needs to

know about the Grand Challenges, from information

on each of the challenges and links to their websites

to valuable resources, including a COVID-19

Resources page with information specific to social

workers and the Grand Challenges.

• An active social media presence with the Grand

Challenges Facebook page, Facebook group, Twitter

account @GCSocialWork, hashtag #Up4theChallenge,

and LinkedIn page;

• A lively and informative YouTube page featuring

original videos and archived webinars; and

• Colorful and compelling graphics, from logos to

infographics that illustrate the initiative or show how

to get involved.

• Additionally, the initiative created a themed calendar

for 2020 focusing on one Grand Challenge each

month, using social media to highlight work to

advance the field and address some of society's

largest challenges. 2020 also saw the development of

materials to orient students to the Grand Challenges,

including a video and other resources designed to

help social work and other students find ways to join

in the work.

These are only some of the highlights of the

Grand Challenges for Social Work's first five years.

The best is yet to come. Next, learn about

the influential work being done by each of the

13 Grand Challenge networks.

An Impact Report at Year 5 of the 10-Year Initiative | 9

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