Key Points for Spread and Sustainability
• For the spread of new ideas to happen in a timely fashion, the
spread process needs to be managed
• Spread is founded on communication - communication to raise
awareness, attract adopters, and share the technical content
with them
• Leaders should assign high performers to a spread effort and
allocate them sufficient time
• Evidence for the ideas being spread is built as success is
realised in different situations
• Adopters will usually progress through stages of change, from
awareness to decision and from decision to action. The spread
team should develop communication tactics to assist adopters to
make these transitions
• Persons who are influencers or opinion leaders in the social
system serve as the best messengers
• Making the success of early adopters visible reduces the
perceived risk of the majority and makes their decision to adopt
easier.
Langley G, Moen R, Nolan K, Nolan T, Norman, C, Provost, L.
The Improvement Guide, A Practical Approach to Enhancing Organizational Performance; 2009