OUR vALUES
wHAT wE BELIEvE
“The business of business should not just be about
money, it should be about responsibility. It should be
dame anita roddick
about public good, not private greed.” human rights activist.
founder of the body shop
anita believed that businesses have the power to do good. that is why the mission
statement of the body shop opens with the overriding commitment, ‘to dedicate our
business to the pursuit of social and environmental change.’ Our mission statement is
as relevant today as it was over 30 years ago, when the company was founded:
mISSION STATEmENT Of THE BODY SHOP
OUR REASON fOR BEINg IS TO:
dedicate our business to the pursuit of social and environmental change.
Creatively balance the financial and human needs of our stakeholders: employees,
customers, franchisees, suppliers and shareholders.
Courageously ensure that our business is ecologically sustainable, meeting the needs
of the present without compromising the future.
meaningfully contribute to local, national and international communities in
which we trade by adopting a code of conduct which ensures care, honesty,
fairness and respect.
passionately campaign for the protection of the environment, to defend human rights,
and against animal testing within the cosmetics industry.
tirelessly work to narrow the gap between principle and practice, whilst making fun,
passion and care part of our daily lives.
97% of our loyal Love Your Body™ card members surveyed said
that The Body Shop Values are either ‘important’ or ‘very important’
to them as customers.*
in order to make sure that our business continues to live by this mission statement,
the body shop created five core Values. these Values act as a practical guide to
decision making at all levels of the company, helping us to ensure that our profiits
are made with principles.
* Survey sent to over 100,000 customers in the UK, the USA, Singapore and Canada. For more details go to section ‘Making the most impact’
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