HOw DO wE mAkE OUR CUSTOmERS,
STAff AND OUR SUPPLIERS fEEL
gOOD ABOUT THEmSELvES?
“Simply stated, beauty means vitality,
imagination, energy – personality traits
that have more to do with an individual’s
character than his or her age or some
idealised arrangement of physical features.”
anita roddick
THE ‘SOUL Of BEAUTY’
anita believed that women should be treated with respect and empowered
to fulfil their ambition. Confidence in appearance is an important part of
self-esteem and we are absolutely committed to helping customers to look
and feel their best. We try to use images of people who portray energy and
vitality and an attitude to life that celebrates their own style and self worth.
We search for the display of spirit and non-conformist beauty rather than an
idealised form and we try and avoid using overly thin or young models.
people have been painting their skin for thousands of years and in a culture
based on visual identification where first impressions matter, we believe
that this is an important part of who we are and how others see us. We are
proud to offer a range of make-up made with Community trade ingredients,
packaged using recycled materials and sold with the expert advice of our
store staff and consultants.
from the beginning, we have sought out women in their communities and
listened to their stories, finding out about their beauty rituals and valuing
their knowledge. the Community trade programme began by harnessing
the power of the natural ingredients that women had used for generations,
using trade as a means of empowering women to improve the lives of their
The Body Shop campaign poster
families and communities.
the body shop is not against beautiful women but we will refuse to use this single narrow aspect of a person’s characteristics
to define all that they are. Our philosophy is that looking good, feeling good and doing good are inextricably linked. your self
esteem is what helps you reach out to others and that is why we have a global volunteering policy - to harness the energy of
all our employees and to allow communities to benefit from our compassion and skills.
LOOkINg AfTER OUR EmPLOYEES
the body shop employees number over 10,000 people in over 60 countries around the world - in offices and in stores.
looking after them, keeping them motivated and passionate about the body shop is critical to everything that we do.
the body shop aims to ensure that all employees have similar experiences and opportunities, regardless of where they are
based in the world. Within this spirit our policies are being introduced, where possible, with a global focus and aligned with
universal the body shop Values.
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