LIVING OUR VALUES
Values repOrt 2009
mOvINg fORwARD
We have set up an internal group of experts under the leadership of the international Values director to respond to all of the
recommendations made in this report by our different stakeholders. these recommendations along with our own passion and
expert knowledge will combine to form a coherent sustainable development strategy. We will share this strategy for feedback
and input from our stakeholder panel in 2009, chaired by gordon roddick. this will clearly lay out our short, medium and long
term objectives affirming our continued commitment to our Values.
INDEPENDENT COmmENTARY fROm ALAN kNIgHT
the body shop lives on, it is bigger than anita and ethical business is now bigger than the body shop. so in a world
swamped with Csr and sustainable development what is the space the body shop should fill? there is a healthy
appetite for a fresh focus, new ideas, new momentum and some real oomph.
the Values have a powerful heritage, but they need to be aligned with sustainable development. they are not five
separate values but key elements of a single complex system of positive feedback loops. Jan buckingham, international
Values director said it; Community trade in brazil improved the communities’ self esteem which gave them the
confidence to resist harmful logging.
the next step is to have more strategic intent driving the Values. i support the project to develop a sustainable
development plan with targets. make it edgy; make other companies once again stop and think. i do not expect
the body shop to be dishonest so good governance matters but it does not define the body shop brand.
that promise is being both commercial and edgy. anita’s soul lives on, use and enjoy.
© 2009 the body shop international. all rights reserved. no reproduction without permission of the owners. ® registered trademark of the body shop international plC
54