LIVING OUR VALUES
Values repOrt 2009
HIv AND AIDS CAmPAIgN IN PARTNERSHIP wITH mTv
in 2007 we launched a unique three year partnership with mtV international which marked a renewed commitment to
the body shop’s fight against hiV and aids. in 2007 we launched the spray to Change campaign followed by the launch of
the move your lips campaign in 2008. together we’re working to raise awareness amongst young people about hiV and aids,
and raise funds for the staying alive foundation.
raising awareness of how hiV is transmitted is one of the best ways we can help prevent the spread of the epidemic.
the campaign supports the staying alive foundation, a charity founded by mtV that promotes and supports young people
everywhere who are protecting themselves and their communities against the multiple threats posted by hiV and aids.
the foundation makes small grants to young people and youth-led projects who have created innovative projects in their
communities, schools, youth centres and clubs, using radio, tV, print, digital and personal interaction to reach at-risk youth
and keep them safe from hiV.
62% of our loyal global customers surveyed said that they were ‘very
concerned’ about global health issues such as HIV, AIDS and Malaria
UPDATE ON PROgRESS
wHAT wE SAID wE wOULD DO wHAT wE DID
raise £1,000,000 over three years for the during the first 2 years of the campaign,
staying alive foundation £1.1 million has already been raised. these funds
have been used to support grass-roots youth projects,
which are raising awareness of hiV prevention in
their communities.
run the campaign in 45 markets around the world When spray to Change launched in 2007, the
campaign was immediately adopted by 47 markets.
by 2008 this number had grown to 56 markets,
reaching millions of young people worldwide.
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