LIVING OUR VALUES
Values repOrt 2009
in 2007, our campaign focused on protecting the children affected by domestic
violence worldwide. based on the joint the body shop uniCef report, which
highlighted that 375 million children are affected worldwide, 52 of our markets
raised funds and awareness to offer children greater protection.
by 2008, stop Violence in the home had reached 56 markets. since the first
campaign was launched, more than £3.5 million has been raised. the 2008
campaign launched on the theme of friendship. the fundraising product, a “for me,
for you” special edition shea lip Care duo, was chosen to support this message,
and featured the campaign website www.stopviolenceinthehome.com created
to ensure women in all the body shop markets could receive help and emergency
support in their own country.
“Some customers are now approaching us about
domestic violence issues. We live in quite a closed
culture. I feel that our Stop Violence in the Home
campaign has helped people who lacked self-
esteem to open up and talk about their problems”
Patricia Ler – Store Manager, imm singapore
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