LIVING OUR VALUES
Values repOrt 2009
L’OREAL
Over the last 2 years interest has grown rapidly from many areas of l’Oréal’s operations. separate announcements have been
made at a group level regarding the use by other brands of the following ingredients from the body shop Community trade
programme: olive, soya, cocoa, sugar and sesame.
l’Oréal’s new Organic and natural laboratory decided to create a fair trade steering group. this is a cross-functional team,
including representation from the body shop Community trade team, charged with producing a group-wide approach to fair
trade that best suits its many brands. Our Community trade guidelines and commitments have provided an essential starting
point for the discussions and progress made.
fUTURE PLANS
there are 2 new ingredients already in development for conversion to Community trade, both are destined for introduction
into products during 2010, and will benefit farmers in northern and southern europe and asia. looking further ahead, several
ingredients are lined up where we do not yet have a Community trade source identified, and we will be reaching out to our ngO
network in the coming months to begin the process.
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