wHAT DO wE ACHIEvE BY
CAmPAIgNINg?
OUR mISSION STATEmENT SAYS THAT wE wILL “PASSIONATELY CAmPAIgN
fOR THE PROTECTION Of THE ENvIRONmENT, TO DEfEND HUmAN RIgHTS,
AND AgAINST ANImAL TESTINg wITHIN THE COSmETICS INDUSTRY.”
since the body shop opened its first store in brighton in 1976, we have been famous for running cutting edge campaigns,
raising awareness and catalysing change on a number of important social and environmental issues. Our campaigns are
designed to inspire and inform customers and reach out to key decision makers who can make a difference.
“There are many problems in the world.
Why do we chose to campaign on the issues we
do? What is the criteria for choosing a cause?”
Zelda Chan, Store Manager, Russell Street, Hong Kong
the body shop chooses to campaign on issues where we believe we can make a unique impact. We have always been pioneers
in speaking out about issues with low awareness and little media coverage, to ensure that they are no longer ignored. this still
continues because of the way we operate and our belief that the company can be a force for good.
STOP vIOLENCE IN THE HOmE
domestic violence happens everywhere. at least 1 in 3 women around the world is beaten, coerced into sex, or otherwise
abused in her lifetime (un 2006). for the last 14 years, the body shop has been committed to helping stop this human rights
abuse, by raising awareness of the issue, generating funds to help those affected, and working with governments to strengthen
laws to protect those affected by or at risk from domestic violence.
UPDATE ON PROgRESS
wHAT wE SAID wE wOULD DO wHAT wE DID
increase the number of markets who run the in 2007, 52 markets launched stop Violence in the home.
campaign to 50 in 2008 the campaign reached 56 markets
raise £700,000 per year for ngOs working the combined total raised in 2007 and 2008 was £1.9 million.
on the issue. in each market, all the funds raised were donated to the chosen
non-profit partner organisation, to help fund vital projects of
prevention, support, and protection for women and children
to create high-level ownership of and engagement We invested more resources into creating an interactive
in the campaign among all employees globally campaign training programme for our store-staff enabling our
employees to become active in-store campaigners
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