LSL’s Strategy
LSL is committed to delivering long term
shareholder value by building market leading
positions in the residential property services
market through both organic growth and
selective acquisitions
Estate Agency Division combined Financial Services network (including introducer appointed representatives)
533 652 1113
, Branches
2011: 568
Appointed
Representatives
Advisors
2011: 1,178
2011: 721
Surveying Division
378
The Group’s strategy is to grow long term EStAtE AgEncy DiViSion
Surveyors
2011: 425
profitability from the provision of residential Residential Sales and Lettings In addition the Group will continue to consider
property services by building long term Provide a service proposition that recognises selective acquisitions across the residential
shareholder value across LSL’s two market customer needs and maximises income across property services value chain in order to
segments: the value chain. enhance market positions and to grow scale.
• Estate Agency and Related Services (continue Drive organic growth through increasing market
to grow market share and profitability and SuRVEying DiViSion
share of Residential Sales transaction volumes
to expand our presence in the prime Central Drive market share through continued
and investing further in Lettings services.
London residential sales and lettings development of strong relationships with
Plan to grow LSL’s share of the Central London lenders in order to become their partner of
markets); and
Residential Sales and Lettings markets by choice.
• Surveying and Valuation Services (retain key supporting Marsh & Parsons growth plans and
lender clients and continue to develop the Be renowned for quality and excellence in
augmenting with ‘bolt on’ acquisitions.
provision of surveying services to private service delivery and provide ongoing strategic
clients). Asset Management and operational added value to lenders and
Grow market share by providing innovative corporate clients, in this regard LSL actively
There are significant opportunities for the
solutions and strong service delivery. supports the work of the RICS in raising
Group to achieve market share growth in its
consumer awareness of the benefit of surveys
market segments.
Mortgage and Protection Services and improving standards.
Build strong broker networks for the provision Deliver organic growth by continuing to
of mortgage and protection products and develop the market for the provision of
realise synergies and costs savings to make the private surveying services delivered direct to
networks profitable even at very low transaction private house purchasers with the addition of
volumes. new products such as the launch of the new
Use the networks to strengthen relationships building survey which is being developed in
with key lender clients. consultation with RICS and is planned for 2013.
08 ANNUAL REPORT AND ACCOUNTS 2012