Page 0044

44 LEGGETTFRANCE.COM

Joanna Leggett is one of the foremost experts in marketing

French property, appearing on TV and in the press regularly.

Here she gives her top tips on how to get the best price for your

French home.

1. Get your pricing right

We're in our 21st year of doing

this, and I am yet to hear of a

vendor who doesn't have an

inflated idea of the value of his

property, it's human nature! We

invest so much in turning our

house into our home, that it's

difficult to reconcile that the

buyer looks at it through different eyes.

He doesn't care what

we bought it for, nor how much

we have spent on renovations,

refurbishment or simple decoration. He couldn't

give two hoots

that the paint came from Farrow

& Ball, nor that the doors are

made out of Limousin oak and

were created by a famous local

artisan. No, your buyer will look

at what he sees as comparable

properties and will be checking

to see if your's is competitively

priced. Therefore my advice is to

have a detailed discussion with

your agent before listing your

house. Ask them what price similar properties are selling for

(not what their "window price"

is) and take their advice.

2. First impressions count

Don't just take my word for it.

A study, by scientists at Princeton

University, showed that first impressions

of people are made

in just one-tenth of a second

and it's pretty likely that it's

the same for a house. What this

means in practice is that you

need to move cars, bicycles,

stray caravans and general clutter.

Keep barking dogs at bay.

If you have a front garden then

make it as colourful and attractive

as possible, planters with

fresh flowers pay for themselves

a hundred times over if you're

trying to sell. Paint your front

door. It always helps to physically stand

in the area that your

buyer will first see the house

and take a look through a fresh

pair of eyes. Is this "first impresT

HE VERY FIRST THING

I will say is "appoint

Leggett Immobillier",

if you give us an exclusive

mandate then all

the better! I am biased of course,

but I genuinely believe that our

marketing to domestic and international buyers

is unrivalled.

Each year, we spend almost 2m

euros promoting our listings

on TV, magazines, newspapers,

portals, exhibitions and via the

internet. We have a database of

over 50,000 registered buyers

and last year our marketing activity generated

130,000 different enquiries.

So, on the assumption that

you have chosen a good agent,

what else can you do to make

your property stand out from

the crowd? After all, there were

almost one million properties

sold in France last year so the

competition is fierce. Here are

my six top tips:

SELLING YOUR

FRENCH PROPERTY

EXPERT ADVICE LEGGETT MAGAZINE

PHOTOS : C MOINGEON

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