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38 LEGGETTFRANCE.COM

Leggett Immobilier will sell around 2,000 properties this year, with buyers

coming from all over the world. Joanna Leggett looks at the things you can

do to make your house stand out from the crowd.

It enables international buyers,

who are browsing our website

from a distance, to really

understand the feel of your

property. Indeed, coupled with

our regular use of electronic

signatures, VT's (Virtual

Tours) have enabled us to sell

properties without the buyers

needing to travel to France, or

visit the property.

I have always advised

clients that they should

approach the sale of their

property from a buyer's

perspective. As far as possible

they need to take emotion

out of the equation. Putting

it bluntly, almost all of our

vendors are emotionally

attached to their homes and

feel that their property is worth

more than the current market

value. Of course, they have

decorated the property to their

own personal tastes and have

often given blood, sweat and

tears to make the garden look

nice. It's not always easy telling

this to owners and we always

look for comparable properties

for sale to back our advice with

market evidence.

When I speak at the

property exhibitions I

often explain that research

undertaken at Princeton

University suggests that first

impressions are made in just

one tenth of a second. That

literally is a blink of an eye.

As a vendor, you need to make

sure that a potential buyer's

first thoughts are favourable.

Try standing back from your

property and visualising what

they will see, then make any

necessary changes.

One easy win is to

make sure that your garden

has plenty of colour and,

importantly, absolutely zero

clutter. You could have some

I

nstruct a proactive agent

to sell your property,

preferably one that you

trust enough to give an

exclusive mandate. This

will focus their mind and

it gives you a greater chance

of a quick sale. If you appoint

Leggett Immobilier to sell your

property it will immediately be

put in front of buyers all over

the world, with listings on our

own sites as well as selected

portals such as SeLoger, Le Bon

Coin, Rightmove International

or Zoopla.

You will also benefit from

our exclusive partnership with

Hamptons International in the

UK, our database of 60,000

registered buyers and our

regular presence at property

exhibitions across Europe. We

spend around 2m euros on

marketing every year and, in

2020, this was driving between

15-20,000 enquiries into our

sales support team every single

month.

Leggett agents usually also

offer to create a virtual tour of

your property, free of charge -

this has been particularly useful

given recent travel restrictions.

HOW TO

SELL YOUR HOME IN

THE BLINK OF AN EYE

SELLING FRENCH PROPERTY LEGGETT MAGAZINE

Joanna Leggett is

Marketing director of

Leggett Immobilier

and a regular panellist

on TV show Property

Question Time.

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