MARKETING BA (HONS)
Our BA (Hons) Marketing is a practice-led marketing management
programme that will prepare you for a successful career in the
marketing sector. Underpinned by a broad business and management
education, your marketing expertise and professionalism will develop
through the study of interactive marketing modules. Over the course
of your degree, you'll encounter real life marketing projects in a range
of learning environments - focusing primarily on activity-based
workshops, online study and practice-based assessments.
DIGITAL MARKETING BSC (HONS)†
Digital marketing is the chosen marketing approach for many
companies and is now a major component of any marketing plan. This
degree route provides a critical appreciation of the elements which
digital marketing strategies cover, including web site development and
analytics, database design, customer insight, social media marketing,
mobile marketing, search engine marketing (SEM), and branding within
the global marketing context.
You will be introduced to current and relevant examples of digital
marketing and be given the opportunity to develop digital marketing
plans for a range of companies and situations. Contemporary issues in
digital marketing will be discussed and used in class groups to develop
your understanding of the opportunities and multi-channel
management decisions facing marketers. This knowledge, allied to the
use of models and tools, will prepare you for employment in areas such
as campaign management, paid search advertising, and other digital
marketing roles.
MARKETING COURSE
OPTIONS
• Marketing
• Business Studies and Marketing
• Digital Marketing†
• Marketing and Event
Management
• Marketing and Finance
• Marketing and Human
Resource Management
• Marketing and IT Management
for Business
• Marketing and International
English Studies
• Marketing with International
English Studies
• Marketing and Sustainable
Tourism Management
TYPICAL OFFER
(Individual offers may vary):
• A levels: 280 to 320 UCAS
Tariff Points (Points from an AS
level or Extended Project may
be counted)
• BTEC: DDM - DMM
• GCSEs: English Language and
Mathematics at grade C
or above
• Access: Pass with at least 15
credits' worth of level 3 units
at Merit
• Entry: See pages 166 to 169 for
general entrance requirements
and mature entry procedures.
†NEW COURSE - subject to validation