Informing Investors
Clear approach to markets In the course of the year, IR conducted 413 meetings with
institutional investors (up from 407 in 2011), 94 of which were
UniCredit has both an Investor Relations (IR) department, either video or conference calls. Fifty meetings were held with
which is dedicated to our institutional investors, and a sell-side analysts and 55 with rating agencies.
Shareholder Relations department, which serves our retail
investors. This organizational structure allows us to tailor The IR marketing plan involved 28 roadshows, seven of which were
shareholder services in line with the value we place on for fixed-income investors. In line with our strategic plan’s guidelines
transparency, as stated in the UniCredit Code of Conduct. on cost reduction, IR activities incorporated new types of roadshows
using remote channels such as video and conference calls.
The IR team, staffed by 13 people as of December 2012,
communicates our Group’s financial performance and The team is tasked with providing a constant stream of information
strategy to the markets. Its main purpose is to stay attuned to in response to external inquiries. In 2012, this entailed making
shareholders’ needs and deliver concrete answers via a range of improvements to our corporate website’s Investors section to
communication channels. provide greater transparency:
• the Funding & Rating section became more user-friendly,
In 2012, the IR team continued to improve its transparency, comprehensive and up-to-date, providing investors with a high
accuracy and content while providing numerous opportunities level of financial detail
to engage in dialogue with such stakeholders as: • the new online contact form on the IR Contacts page routes queries
• institutional investors directly to the relevant team member to effectively manage them
• sell-side analysts These improvements were recognized at the 2012 Italian KWD
• rating agencies (Fitch, Moody’s and Standard & Poor’s) Web Ranking Awards, which identified UniCredit’s institutional
website as a leader among Italian banks.
IR Meetings in 2012
Rating Agencies’ Assessments (as of the end of March 2013)
Participants Total
Fitch Moody's Standard &
Ratings Poor's
Rating agencies 55
Short-term debt F2 P-2 A-2
Buy-side 413 Medium-/long-term debt BBB+ Baa2 BBB+
Outlook Negative Negative Negative
Sell-side 50
Standalone rating bbb+ C- bbb+
IR Engagement Activities
Activity Issue Identified UniCredit’s Response
One-on-one and group meetings • Ongoing developments relating to In addition to other initiatives, the IR team
with analysts and institutions UniCredit’s capital increase, announced conducted a number of meetings in 2012
in November 2011 to engage with investors, analysts and
• Strategic plan, target profitability, rating agencies
cost savings
Presentation of results to analysts and • A need for enhanced dialogue with • Financial presentations to the market via
the investor community, and release the financial community by means of live video webcasts and conference calls.
of additional information improved web tools and online content Content included divisional figures
• Improvement of the IR section on our
new corporate website, focusing on
fixed income issues and ensuring that
investors receive high-quality service and
information
Annual General Meeting (AGM) Engagement with major UniCredit
investors in the voting process
Shareholder identification The shareholder identification is key to
improving IR communication activities
54 2012 Sustainability Report · UniCredit