KNOWLEDGE MANAGEMENT
As the economic and planetary cost13 of attending medical board director of ECMS AG. With over 13 years of
conferences increases, it is becoming more important than communication and marketing experience across multiplatform
ever for educational information to be easily accessible on the media with global brands, she is an expert in cancer
web. Many leading global oncology conferences now webcast communication. At the helm of Cancer Intelligence activities,
their sessions, however they can be prohibitively expensive for she promotes the effective dissemination of cancer information
medical professionals in developing countries to access. It is to the media and the general public.
important that organizations such as ecancer continue to
deliver expert interviews from the leading conferences free of Professor Gordon McVie is the Executive Chairman of Cancer
charge, and within hours of the conference so that medics can Intelligence and Chairman of ecancer.org. He is widely regarded
learn about new practice-changing information in real time. as a leading international authority in the research and
The internet has transformed access to cancer information. treatment of cancer and is responsible for clinical research
Developing countries may have more technology barriers to coordination, strategy and international affairs at the European
overcome than the developed world, but advances are being Institute of Oncology. Previously, Professor McVie was Chief
made on a monthly basis and costs keep falling. All players in Executive of the Cancer Research Campaign (CRC), then Cancer
the cancer arena must ensure that the price of cancer Research UK, the largest grant giving charity in the UK.
knowledge is not prohibitive for emerging health systems; only Throughout the Eighties, he was Clinical Research Director at
when information is shared, disseminated, and built upon can the National Cancer Institute of the Netherlands, and
the global cancer community truly benefit. l consultant in oncology at the Antoni van Leewenhoek Hospital,
Amsterdam. As President of EORTC, he set up the present Drug
Susi Burke is the Chief Executive Officer of Cancer Development Group in Brussels, and with NCI support, the
Intelligence, the exclusive publisher of ecancer.org. She is also a European New Drug Development Network.
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