As the economic and planetary cost13 of attending medical board director of ECMS AG. With over 13 years of
conferences increases, it is becoming more important than communication and marketing experience across multiplatform
ever for educational information to be easily accessible on the media with global brands, she is an expert in cancer
web. Many leading global oncology conferences now webcast communication. At the helm of Cancer Intelligence activities,
their sessions, however they can be prohibitively expensive for she promotes the effective dissemination of cancer information
medical professionals in developing countries to access. It is to the media and the general public.
important that organizations such as ecancer continue to
deliver expert interviews from the leading conferences free of Professor Gordon McVie is the Executive Chairman of Cancer
charge, and within hours of the conference so that medics can Intelligence and Chairman of ecancer.org. He is widely regarded
learn about new practice-changing information in real time. as a leading international authority in the research and
The internet has transformed access to cancer information. treatment of cancer and is responsible for clinical research
Developing countries may have more technology barriers to coordination, strategy and international affairs at the European
overcome than the developed world, but advances are being Institute of Oncology. Previously, Professor McVie was Chief
made on a monthly basis and costs keep falling. All players in Executive of the Cancer Research Campaign (CRC), then Cancer
the cancer arena must ensure that the price of cancer Research UK, the largest grant giving charity in the UK.
knowledge is not prohibitive for emerging health systems; only Throughout the Eighties, he was Clinical Research Director at
when information is shared, disseminated, and built upon can the National Cancer Institute of the Netherlands, and
the global cancer community truly benefit. l consultant in oncology at the Antoni van Leewenhoek Hospital,
Amsterdam. As President of EORTC, he set up the present Drug
Susi Burke is the Chief Executive Officer of Cancer Development Group in Brussels, and with NCI support, the
Intelligence, the exclusive publisher of ecancer.org. She is also a European New Drug Development Network.
http://www.economist.com/node/21530612 Open access self-archiving policy. Pretoria: University of Pretoria. Available from:
Zerhoni EA. Access to biomedical research information. Bethesda, MD: National http://www.eprints.org/openaccess/policysignup/fullinfo.php?inst=University%20of%
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2009]. Arunachalam b & Barbara Kirsop c http://www.who.int/bulletin/volumes/87/8/09-
INFOcus. Rising journal costs limit scholarly access. Atlanta, GA: Emory University 064659/en/index.html
Libraries; 2007 Available from: Van Embden JD, Cave MD, Crawford JT, Dale JW, Eisenach KD, Gicquel B, et al., et al.
http://www.lyponline.com/infocus/0907/Special_Report.htm [accessed 29 June Strain identification of Mycobacterium tuberculosis by DNA fingerprinting:
2009]. recommendations for a standardized methodology. J Clin Microbiol 1993; 31: 406-9
Defined by the Budpest OA Initiative: By "open access" to this literature, we mean its pmid: 8381814.
free availability on the public internet, permitting any users to read, download, copy, In India for example, data revenues for the Indian carrier Bharti Airtel have gone from
distribute, print, search, or link to the full texts of these articles, crawl them for 4% of the monthly average revenue per user (ARPU) in Oct-Dec 2003 to 10% for the
indexing, pass them as data to software, or use them for any other lawful purpose, year ended Sep 2006 [Bhar06], and increases in the proportion of data revenues are
without financial, legal, or technical barriers other than those inseparable from also seen for other developing country carriers. http://www.w3.org/2006/07/MWI-
gaining access to the internet itself. The only constraint on reproduction and EC/PC/rj-mobileweb-developingcountries.pdf
distribution, and the only role for copyright in this domain, should be to give authors 10.
Emerging mHealth: paths for growth,
control over the integrity of their work and the right to be properly acknowledged
Wall Street Journal http://online.wsj.com/article/SB122844530354182063.html
5. Financial Times Online Learning Supplement 13th March 2012
Position statement in support of open and unrestricted access to published research.
London: The Wellcome Trust; 2008. Available from: 2. Green M (2008) Are international medical conferences an outdated luxury the
http://www.wellcome.ac.uk/About-us/Policy/Policy-and-position- planet can’t afford? Yes. BMJ 336 (7659) 1466
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