Page 0022

SPONSORED FEATURE: SANOFI

Box 5: Ashayein

access to cancer care must be addressed. Sanofi takes a case-

by-case approach and has initiated access programmes in

Ashayein – an integrated patient support pilot programme partnership with local health care communities (see Box 5:

Location: India

Ashayein in India).

Key number: 149 patients treated since July 2012.

Finally, to further respond to public health challenges in

The Ashayein patient support programme is dedicated to the

care of all deserving patients working on both cost burden and developing countries, Sanofi engages in constructive

patient empowerment. A tier-pricing programme based on conversation and cooperative collaboration with health care

physicians’ recommendations, and an evaluation of income by professionals, payers, governments, and nonprofit

third parties, is addressing the obstacle of the cost of organizations around the world to help find sustainable

medicines. Also, this assistance programme has a dedicated

solutions. One example of this is an initiative called “My Child

counselor providing counseling to patients’ families and care

Matters,” which is a partnership between the Sanofi Espoir

givers on disease treatment and management of appropriate

self-care. Foundation and the Union for International Cancer Control

(UICC) to fight against childhood cancer in developing

countries where the paediatric oncology field is still emerging.

Oncology Academy). Additionally, Sanofi takes a patient (see Box 6: My Child Matters).

centred approach to cancer care. For the patient, learning that Indeed, cancer is and will remain a public health priority in

she has cancer is not only about diagnosis and treatment, but the coming years, in order to avoid a heavy economic and

it becomes a traumatic life-altering experience. Sanofi in social burden impact on developing economies. Sanofi is

Morocco has set up a project in partnership with the Geneva committed, through partnerships, to helping fill the oncology

University Hospital (Switzerland), to support the training of gap. l

both nurses and doctors regarding the psychosocial aspects

of cancer (see Box 3: Training oncologists and nurses in For more information about these and other Sanofi programmes,

Morocco). please contact Megan Thomas, megan.thomas@sanofi.com.

Cancer needs to be addressed with a proactive approach to

1.

WHO website: http://www.who.int/mediacentre/factsheets/fs297/en/index.html 9

increase chances of recovery and survivorship. Therefore,

Sanofi’s action begins with prevention through awareness and

screening programmes. (see Box 4: Giving life a chance) From

a social and political standpoint, the cost burden regarding

Box 6: My Child Matters

My Child Matters

Location: Fighting against childhood cancer in low- and middle-

income countries.

Key number: An important number of countries involved in Asia,

Latin America and Africa.

The project “My Child Matters” was launched in 2006 and is a

partnership between the Sanofi Espoir Foundation and the

UICC. It fuses financial support, the expertise of cancer

specialists from the world over and effective networking to

improve all aspects of the health care chain: information and

awareness campaigns for authorities and the public; health

personnel training; early diagnosis; access to care, including the

underdeveloped fields of pain management and palliative care;

and psychological support for children with cancer, their families

and their care providers.

The programme integrates local partners, regional hospitals and

NGOs, international paediatric oncology and public health

experts. The programme is now entering a new phase with the

deployment of global awareness raising actions. This advocacy

model has to become global to stimulate and enhance the action

of governments.

20 CANCER CONTROL 2013

Index

  1. CANCER CONTROL 2013
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